Sink Your Teeth Into New Edible Toothpaste

By: Lawrence Bonk

When you are a kid, you quickly learn two things from your parents. You learn not to make weird faces, as they might get stuck. You also learn not to eat your toothpaste. Toothpaste, even though it tastes minty fresh, is not meant for consumption. It’s filled to the brim with chemicals that will destroy your kidneys, make you explode or do nothing at all depending on who you ask.

Well, forget everything you’ve learned. Now there is edible Japanese toothpaste called Neonisin. The active ingredient in this paste is a peptide found in soy bean curd, so it’s completely safe to swallow. It’s sort of like brushing your chompers with tofu, in a way. Don’t worry. According to the company, it still disinfects with the best of ‘em.

It’ll be available for purchase this summer, but only in Japan. If you were looking to import this product, it’ll set you back around $8.90 for a 2.5 ounce tube.

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