Hump Day Snack: Iron Maiden Beer

The song 2 A.M. by seminal British heavy metal band Iron Maiden begins "I get in from work at 2 AM and sit down with a beer."  The middle of the night is a fitting time to sit down and drink the seminal British heavy metal band's new ale since it would be too dark to see the terrifying unwrapped mummy mascot staring at you from the label. Curiously, the beer's namesake is a different Iron Maiden song, The Trooper, that doesn't mention beer.

Here's their singer, Bruce Dickinson, talking about how it all came together:

[vimeo]http://vimeo.com/61514884[/vimeo]
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