Today in Childhood Ruining: ‘Kool-Aid Man’ Gets a New Look

Ah, childhood. It was a time of Saturday morning cartoons, friendly dogs and, of course, the Kool-Aid Man. This wall-smashing mascot of everyone’s favorite sugary beverage became a celebrity in his own right, starring in cartoons, video games and even pieces of art. He was always at the ready with a jug of Kool-Aid and his radical catchphrase “Oh yeah!” Well, get ready to shed a tear for innocence lost. The Kool-Aid Man is receiving a makeover.

First of all, this new Kool-Aid Man will be computer generated. Think Jar Jar Binks but, uh, tastier. To keep up with the times, the company is also eschewing his famous catchphrase in favor of an actual personality. He will play the part of a normal guy, overwhelmed by celebrity, who just happens to also be a giant jug of Kool-Aid. Think Larry David but, uh, sugarier.

The transformation is in service of the company’s new liquid mix, which is simply squirted into water. Commercials featuring this new and “improved” Kool-Aid Man will premiere shortly. In the meantime, Captain Crunch still looks the same.

Keep Reading

Next Up

Get Set for an All-New Season of The Best Thing I Ever Ate

Culinary all-stars share a fresh batch of their favorite restaurant dishes.

Man Fire Food Location Guide

Get the locations Roger Mooking visits on Man Fire Food.

Man Fire Food Grilling Guide

Barbecue like a pro with this easy grilling infographic from Cooking Channel.

Recapture Childhood With This All-Cereal Restaurant

London gets their very own cereal restaurant, which features over 100 different varieties of the good stuff. Dentists need not apply.

On TV

Everyday Italian

7:30am | 6:30c

Everyday Italian

8:30am | 7:30c

Brunch at Bobby's

9:30am | 8:30c

Good Eats

10am | 9c

Good Eats

10:30am | 9:30c

Good Eats

11am | 10c

Good Eats

11:30am | 10:30c

Food: Fact or Fiction?

12:30pm | 11:30c

Food: Fact or Fiction?

1:30pm | 12:30c

Man Fire Food

2:30pm | 1:30c

Man Fire Food

3:30pm | 2:30c

Man Fire Food

4:30pm | 3:30c

Late Nite Eats

6:30pm | 5:30c

Late Nite Eats

7:30pm | 6:30c
On Tonight
On Tonight

Food Paradise

8pm | 7c

Food Paradise

10pm | 9c

Food Paradise

11pm | 10c

Food Paradise

12am | 11c

Food Paradise

1am | 12c
What's Hot
What's Hot

The Best Thing I Ever Ate

New Episodes Mondays 8|7c

So Much Pretty Food Here