Domino's Brazil Releases DVDs that Smell and Look Like Pizza After Playing

By: Lawrence Bonk

Pizza. The great unifier. The one thing pretty much everyone, aside from the lactose intolerant, agree on. I'd be hard pressed to find a time when I don't want pizza. It's just a matter of when I allow myself to have it. Now, thanks to Domino's Brazil, this temptation is going to be even harder to resist.

Domino's Brazil has teamed up with a series of local DVD stores to replace the label on popular DVDs to a heat sensitive one. What does it do? As the movie plays, the player heats it up, giving off an aroma of a pizza baking. The label also changes visually, going from a plain old title card to a delicious looking pizza. It's just a little reminder that next time you watch a movie, maybe you should also dig in to a slice or three.

There has been no word on if and when this technology would invade the rest of the world. Here's hoping nobody actually tries to eat the DVDs.

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