This Beer Tells You When You've Reached Your Creative Peak

A new Danish beer is equipped with a graph that lets people know when they've imbibed enough alcohol to reach their creative peak. The goal here is for people to stop afterwards. Wishful thinking guys.
By: Lawrence Bonk

It's something of an open secret that people are more creative after a few sips of the ole 'work juice.' However, tis a fine line between excess creativity and excess alcohol consumption. A Danish brewery is attempting to help people skate right on that line, without ever falling off.

Rocket Brewing, along with a marketing agency called CP+B Copenhagen, has just unveiled a new beer called The Problem Solver, which attempts to solve the problem of keeping people drunk but not too drunk. The companies cite a study in which it is suggested that peak human creativity is attained at 0.075 blood alcohol content. Thus, every bottle of this 7.1 percent India Pale Ale comes outfitted with a drinking guide. It uses sex and weight to ascertain when you should stop drinking, so you can finally finish that novel instead of just texting sad faces to your ex-spouses.

Of course, this assumes one would stop drinking as soon as they get their creative buzz on. Ten thousand years of human history says otherwise.

Keep Reading

On TV

Pick a Side!

The Snackdown

In our new animated series, we debate the most-pressing food matters of our time, like is cereal a soup?

So Much Pretty Food Here