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Coat the steak with the rub. Grill the steak to caramelize the outside, then flip the steak and add more sugar rub. Flip the steak two more times, each time adding more rub (four times total). Cook the steak to desired doneness, 10 to 13 minutes for medium rare. Rest the steak for few minutes and serve hot.
Cook's Notes: The idea behind this is to caramelize the outside while sealing all the juices inside. At Bastien's we will only prepare this steak rare to medium rare!
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