Season 2, Episode 11
Food trucks are the latest foodie fad, a whopping $800 million industry in the US. But one truck in San Francisco is suffering from an identity crisis and has called in Ching to help. Zenia Llamas was inspired to make her own "naked chorizo" - the spicy Spanish sausage served without the usual casing. A food truck showcasing Zenia's chorizo-based Spanish-Filipino dishes was the logical next step. But that's when things started to veer off course. Customers, confused by the name and branding, assume that Naked Chorizo is a Mexican food truck. Their reluctance to try the fusion fare has resulted in the food truck's profits coming to a skidding halt. Zenia, however is a strong-minded firebrand who refuses to change the name of her business. Can Ching put this food truck back on the right track or will she be on a collision course with Zenia from the start?
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