We here at Devour don’t feel that any food item is necessarily for either sex, but that sure doesn't stop companies from marketing them that way. For decades, yogurt has been advertised exclusively toward women. The packaging for yogurt tends to use words like “slim” and “fit” and the television ads star people like Jamie Lee Curtis. Well, hold on to your construction hats, there is now a yogurt marketed toward men.

Powerful Yogurt, which is not the subtlest name in the world, has just flexed its machismo muscle and started showing up on store shelves. The packaging has a manly bull on it, in case you were wondering. What makes this yogurt for men? Well, it has 25 grams of protein  and the website features buff dudes lifting weights. So that’s something.

There is no way to be sure if this testosterone-fueled yogurt will catch on, but stranger things have happened. In the meantime, steer your powerful Internet browser to that website and check out pictures of rippling male muscles placed inexplicably next to strawberries.