Bugatti has just unveiled a $1000 toaster, so they are hoping you'd choose that latter one. The Noun transparent toaster finally eliminates the mystery as to what happens to bread as it magically turns into toast. You can watch it all right before your eyes, ruining yet another childhood belief (toaster gnomes).

Also, being as how this is 2014, the toaster is controlled via an app in your smartphone for no real reason. So, uh, there's that.