French Supermarket Starts Selling 'Ugly Vegetables' to Decrease Food Waste

There's no inherent advantage to eating camera-friendly fruits and vegetables. At the end of the day, aesthetics do not affect taste or nutrition. Still, distributors tend to sell mostly pretty produce, given the ugly type a one-way ticket to the trashcan. This, unsurprisingly, wastes a ton of food. One French supermarket is trying to nip this in the bud by focusing solely on those sad, neglected, disfigured edibles.

French chain  Intermarché came up with the rather ingenious idea of securing shipments of unattractive fruits and veggies direct from the farmers themselves. They sell them 30 percent cheaper than their insufferably attractive cousins. They also sold prepared foods made exclusively from the plug ugly produce, thus proving to consumers that the taste is unaffected.

The campaign was a success, with each and every store selling over 1.2 tons of the abstruse produce in the first two days. Let this be a lesson to us all.

Keep Reading

Next Up

David Rocco's Baby Food

Skip the jars and make David Rocco's fresh and easy baby food from scratch.

9 Foods with Religious Symbolism

It's easy to go your whole life and never realize that many of the foods you eat were actually originally inspired by religion and religious iconography.

Super Food Nerds: Homemade Marshmallows

Cooking Channel shows how incredibly easy it is to make marshmallows from scratch that are creamier and more flavorful than the store-bought variety.

My Life in Food Resource Guide

Learn more about the people and places featured in My Life in Food.

On TV

Sugar Showdown

7:30am | 6:30c

Sugar Showdown

8:30am | 7:30c

Sugar Showdown

9:30am | 8:30c

Unique Sweets

10am | 9c

Unique Sweets

10:30am | 9:30c

Unique Sweets

11am | 10c

Unique Sweets

11:30am | 10:30c

Extreme Cake Makers

12:30pm | 11:30c

Crazy Cakes

1pm | 12c

Crazy Cakes

1:30pm | 12:30c

Good Eats

2pm | 1c

Good Eats

2:30pm | 1:30c

Cake Wars

5pm | 4c

Cake Wars

6pm | 5c
On Tonight
On Tonight

Spring Baking Championship

8pm | 7c

Crazy Cakes

11pm | 10c

Baking Bad

11:30pm | 10:30c

Crazy Cakes

3am | 2c

Baking Bad

3:30am | 2:30c
What's Hot
What's Hot

Cheap Eats

So Much Pretty Food Here