French Supermarket Starts Selling 'Ugly Vegetables' to Decrease Food Waste

There's no inherent advantage to eating camera-friendly fruits and vegetables. At the end of the day, aesthetics do not affect taste or nutrition. Still, distributors tend to sell mostly pretty produce, given the ugly type a one-way ticket to the trashcan. This, unsurprisingly, wastes a ton of food. One French supermarket is trying to nip this in the bud by focusing solely on those sad, neglected, disfigured edibles.

French chain  Intermarché came up with the rather ingenious idea of securing shipments of unattractive fruits and veggies direct from the farmers themselves. They sell them 30 percent cheaper than their insufferably attractive cousins. They also sold prepared foods made exclusively from the plug ugly produce, thus proving to consumers that the taste is unaffected.

The campaign was a success, with each and every store selling over 1.2 tons of the abstruse produce in the first two days. Let this be a lesson to us all.

Next Up

David Rocco's Baby Food

Skip the jars and make David Rocco's fresh and easy baby food from scratch.

9 Foods with Religious Symbolism

It's easy to go your whole life and never realize that many of the foods you eat were actually originally inspired by religion and religious iconography.

Super Food Nerds: Homemade Marshmallows

Cooking Channel shows how incredibly easy it is to make marshmallows from scratch that are creamier and more flavorful than the store-bought variety.

My Life in Food Resource Guide

Learn more about the people and places featured in My Life in Food.

So Much Pretty Food Here