Ice, as many people can attest, is usually made by pouring a bunch of tap water into a plastic thingamajig. Sure, you can make a case for using purified or filtered water, especially if you are planning to cool down some drinks. However, one company is betting people are willing to go a lot further than that. Introducing homemade, artisanal ice.

Favourite Ice, in addition to preferring the King's English, was founded by a bartender at the W Hotel when he discovered that subpar ice was ruining expensive cocktails. Thus, a brand new industry was born. The company will hand-cut cubes of frozen water and deliver them to bars and restaurants. The company explains their ice is better than your ice because of, uh, air bubbles or something. Also, their cubes are big, which means they'll stay intact for even the slowest drinker in your entourage.

So far the company is doing well and many high-end eateries have been taking them up on their offer of high-end ice cubes. Good on them.