This Beer Tells You When You've Reached Your Creative Peak

A new Danish beer is equipped with a graph that lets people know when they've imbibed enough alcohol to reach their creative peak. The goal here is for people to stop afterwards. Wishful thinking guys.

It's something of an open secret that people are more creative after a few sips of the ole 'work juice.' However, tis a fine line between excess creativity and excess alcohol consumption. A Danish brewery is attempting to help people skate right on that line, without ever falling off.

Rocket Brewing, along with a marketing agency called CP+B Copenhagen, has just unveiled a new beer called The Problem Solver, which attempts to solve the problem of keeping people drunk but not too drunk. The companies cite a study in which it is suggested that peak human creativity is attained at 0.075 blood alcohol content. Thus, every bottle of this 7.1 percent India Pale Ale comes outfitted with a drinking guide. It uses sex and weight to ascertain when you should stop drinking, so you can finally finish that novel instead of just texting sad faces to your ex-spouses.

Of course, this assumes one would stop drinking as soon as they get their creative buzz on. Ten thousand years of human history says otherwise.

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Sandra Lee

Learn more about Sandra Lee, host of Sandra Lee's Taverns, Lounges & Clubs, and multi-Emmy award-winner and internationally-acclaimed expert in all things kitchen and home.

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