Get Ready: Amazon Prime Day 2018 Is Coming for You

It's like Black Friday in July. If you don't have the day off, you may need to take a personal day.

July 12, 2018

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Amazon, mothership of all online retailers, is holding its fourth annual Amazon Prime Day (and a half) starting at 3 p.m. on Monday, July 16th. If you're not already familiar, it's a bigtime sale in the middle of summer for Amazon Prime members. Fair warning to your bank account: It's basically Christmas in July. For 36 hours, you'll find steep discounts across the site — and at Whole Foods this year — for members. You have to be a member to take advantage, so if you're not already you can sign up here for a free 30-day trial and a preview of what's in store.

Some of the biggest deals are on Amazon's own products, like the Echo with Alexa, Amazon Fresh, Amazon Prime Pantry and Amazon Basics. If you've been dreaming of telling Alexa to add milk to your shopping list as you bake away in the kitchen, now's the time to take the plunge. Last Prime Day, the biggest-selling item was the Echo Dot, so you're not alone in your list-making dreams.

To keep the suspense high, Amazon doesn't say exactly what is going to be on sale, so there are no guarantees that the tea kettle you've had your eye on will be on the megalist of discounts, but pro tip: If there is something you want to watch, add it to your shopping list now and keep your eyes peeled on the 16th and 17th.

Last year, the Instant Pot was available for 30% off, which is no small chunk of change. If you're lucky it'll be on sale again this year. Build-up to the shopping frenzy has started already, with daily deals that you can check on the Prime Day page. Here are a few sweet products from Amazon's brands that you may want to keep an eye on. Some of them already have discounts to keep your interests piqued.

Vitamix already launched a Prime-exclusive deal on a cool slate-colored blender that costs about 30% less than the average $500 Vitamix. If you're in the market, snag this baby.

Cast iron skillets are the original one-pot miracle pan. As long as you keep them seasoned they will last for years and years.

A three-pack of ground coffee pretty much guarantees you'll be set for quite a while with your morning brew.

If you prefer to grind your own beans, and you've been on the lookout for a primo burr grinder, you'll know what a score this one is. This grinder usually will run you about twice as much.

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