The Mind of a Pizza Master
What brought you both to the pizza business? Had you worked in restaurants before?
Francis: We grew up in the restaurant business with a fourth generation restaurant family — our great grandparents' grandparents' restaurants. Our mothers, sisters and brothers and all our cousins work in pizza places. But it's the same thing on my father's side and his father's side — they all work in restaurants. It's in our blood. We tell people pizza sauce pumps through our veins.
Sal: Yeah, my dad had me taking out slices when I was ten years old, probably breaking child labor laws!
You guys are family and best friends. Have there been any challenges working with each other?
Francis: There are people in my family that I wouldn't open up a lemonade stand with, you know? So it wasn't just because we were cousins, I mean me and Sal have a relationship where we're perfect for each other. I have strong points; he has strong points, but we really seldom butt heads. We work really well together.
Sal: And with opening the store, like he always says, the planets really aligned.
New York has been known for its pizza for a long time — what made you want to open up a pizza place in 2008? What were you determined to do differently?
Francis: The artichoke pizza I started making at my mom's restaurant in 2006. What I would do for every table that came in, in their bread basket for a table of four, I would chop up half a slice for a table of four and let them sample it. People would flip out; they would order it on the spot, and they would take it home. My philosophy was in Manhattan we can give it to more people in two weeks than we can in Staten Island in six months. So that's what we did. We found a little hole in the wall just to make that pizza, and me and Sal would stand outside everyday handing it to people for three or four days. Then it exploded in our face.
What’s your go-to slice of pizza?
Sal: A Sicilian slice, made with tomato sauce, asiago cheese and lots of fresh basil, straight out of the oven, hot, where it burns the roof of your mouth.
Francis: A slice of our vodka sauce pizza.
What makes a pizza great?
Francis: To me what makes a great pizza is the actual person who's making it. It's really a craft, and to be a good pizza guy, you gotta know how to bake. You gotta know the temperatures of the doughs, what temperature of water to use when making the doughs. There are a lot of great elements combined to make great pizza, aside from great toppings. It's experience; it's people actually caring about what they're doing.
Sal: And a lot of these guys we went to see were very passionate. They had their own neat style of making pizza.
If you weren't making pizza, you'd be…
Francis: I would be a Neil Diamond impersonator. It's the truth. I'm a degenerate karaoke singer. When I retire I want to own a karaoke bar — not to make money really — and the name is going to be Unchained Melody.
Sal: I'd be the Heavyweight Champion of the World in boxing, and I'd have my entourage with me. I love boxing.