Chef Bobby Flay is on a secret mission to challenge the best of the best. Award winning BBQers, bakers, pizza makers and more they're the absolute masters in one kind of cooking with a roomful of trophies to show for it. In each episode, we set up one of these cooks to believe that Food Network is shooting a profile of him for a show. Well, that's partly right but with cameras rolling for the "profile," Bobby shows up for a surprise visit and challenges the expert to an unexpected cook-off of his specialty, right then and there! They're in their element; Bobby's out of his. But Flay throws down his tongs for an exciting, tension-filled competition against one of America's greatest amateur cooks.